The broccoli sprouts in GeneActiv FORMULATION E:
EnduraCell is 100% Whole Broccoli Sprout powder with nothing added - and nothing removed. The product is grown in controlled conditions to ensure maximal bioactivity and carefully dried to retain the essential enzyme activity.
EnduraCell powder is the same nutraceutical grade of product demanded by Clinicians for treatment of their patients.
Carefully-selected Broccoli seed is used to grow healthy young sprouts in a controlled-growing enviroment using specialised technology and without any pesticides, herbicides or other harmful chemicals. The sprouts are harvested at their peak and then processed to a fine green concentrated powder using a proprietary method which maximally retains the essential bioactive compounds, especially the Glucoraphanin and the Myrosinase enzyme. It has been produced to yield at least 1.2% Sulforaphane (for 12000 ppm – parts per million).
Be wary of products that don't specify the Sulforaphane Yield. Poor processing can easily destroy Sulforaphane and many poor quality products simply quote a Sulforaphane Potential, not a Yield.
Enduracell provides a quick and easy way to take advantage of all the benefits of eating a daily serve of broccoli. Cooking broccoli unfortunately destroys the essential enzyme needed to produce the bioactive Sulforaphane, limiting the benefit.
What does Sulforaphane do?
A new branch of Nutrition Science called Nutrigenomics explains how certain nutrients in foods can 'talk to' the genes in our cells. This may sound extraordinary because for a long time, it was thought that nutrients in foods were just 'building blocks' in our body's cells.
Sulforaphane can be called a nutrigenomic substance because it 'talks to the DNA in our cells'. It has been shown to switch off & switch on certain genes in response to various signals. These genes govern various important aspects of the cell's function. The genes switched on by Sulforaphane are associated with the natural defence mechanisms of every cell in our body.
In the early 1990s, a research group at Johns Hopkins University in the U.S. made a remarkable finding. They discovered that the broccoli sprout was an extremely concentrated source of the bioactive plant chemicals found normally in the broccoli vegetable. In fact so concentrated are these bioactive compounds that the sprout contains 20 – 50 times more than in the mature vegetable. The scientists who made these discoveries showed how the sprout contains a substance called Glucoraphanin which is contained in a little sac inside the plant cells. They also found that another sac inside the plant cells contained an enzyme called Myrosinase. The fascinating thing about these plant cells is as soon as the plant is cut or chewed, the contents of the two sacs come together and the enzyme is activated. The result is a brand new substance called Sulforaphane. The intact whole plant doesn't contain any Sulforaphane at all – it is made as soon as you eat it! It is theSulforaphane which has continued to fascinate many research groups across the world.
Each vegetable capsule contains :
Brassica oleracea var. italica sprout powder 700mg
Directions: Take 1-3 capsules twice daily or as directed by your health care practitioner